NHS & Camborne Science & International Academy (CSIA)

Supporting Food Literacy and Healthy Food Choices

Education
Public Health
Research

Working with NHS Dr Rhiannon Day-Thompson, we approached Camborne Science & International Academy about a growing problem: teenagers eat more ultra-processed food (UPF) than any other age group. To tackle this issue we designed a whole-school intervention, built on habit-formation and nudge psychology, to shift pupil's diets toward real food.

1,440 Real Food passports given out to year 7-10 pupils

5 week challenge and educational programme embedded in the curriculum

Celebratory real food feast for the winning tutor groups

Challenge

Research teenagers' food habits, the food environment at school and create a campaign that supports healthier choices

Food passport and table
Pupil and student designer looking at passport
Printed campaign elements including passport and poster
Printed passport held by designer
Poster on the wall in the school
Posters on the wall in the school
Poster on the wall in the school
No items found.

    Outcomes

    In March 2026, sixteen BA Creative Advertising and Marketing Communications students went to CSIA to carry out primary research which included observations of the environment and mega focus groups to gain insights and develop ideas. In April the students pitched their ideas to a panel, and Jessica Toze's 'Get Real Food' idea was chosen.

    In the summer Dr Rhiannon Day-Thompson and Be Good's Lucy Cokes led a 5-week immersive programme grounded in proven behaviour change theory and tailored specifically for school communities based on Jess's idea. The programme went live in September 2026 and included:

    1. Weekly Tutor Materials
    Ready-to-use educational resources for weekly tutorials.

    2. Whole-School Artwork
    Vibrant weekly themed posters for display around the school.

    3. Real Food Passports
    A personal A6 passport for every pupil to record their progress.

    4. Stamp Challenge & Feast
    Tutor group leader boards and a celebratory Harvest Feast for the winners.

    This project was a pilot and we are now looking to expand the initiative into a full research study for September 2027. We are currently gathering expressions of interest from secondary schools across the region. We will also be publishing the results of our pilot soon.

    ‍

    Faculty Team

    Lucy Cokes

    Student Involved

    Campaign – Jessica Toze
    Photography – Joe Pearce

    Make change happen

    Whether you’re here to shift behaviours or shape your future,
let’s start something that makes a difference.

    Start a project
    How we work